Resources


17 statistics that make the case for smarter website and user experience design

  1. Given 15 minutes to consume content, two-thirds of people would rather read something beautifully designed than something plain.
  2. 39% of people will stop engaging with a website if images won’t load or take too long to load.
  3. 51% of people think "thorough contact information" is the most important element missing from many company websites.
  4. 38% of people will stop engaging with a website if the content/layout is unattractive.
  5. 44% of website visitors will leave a company's website if there's no contact information or phone number.
  6. Between December 2013 and December 2015, tablet internet consumption grew by 30%.
  7. Between December 2013 and December 2015, smartphone internet consumption grew by 78%.
  8. Between December 2013 and December 2015, desktop internet consumption dropped by 1%.
  9. Mobile devices now account for nearly 2 of every 3 minutes spent online.
  10. 13% of adults access the internet via mobile only. 11% access the internet via desktop only.
  11. 40% of smartphone and tablet owners search for B2B products on those devices.
  12. 47% of website visitors check out a company's products/services page before looking at any other sections of the site.
  13. Once on a company's homepage, 86% of visitors want to see information about that company's products/services.
  14. Once on a company's homepage, 64% of visitors want to see the company's contact information.
  15. Once on a company's homepage, 52% of visitors want to see "about us" information.
  16. After reaching a company's website via a referral site, 50% of visitors will use the navigation menu to orient themselves.
  17. After reaching a company's website via a referral site, 36% of visitors will click on the company's logo to reach the homepage.

(source: Hubspot)


Customer Experience is the Future of Design

(source: UX Magazine, 2/19/16)



Why you only need to test with 5 users

(source: Jakob Nielsen, 3/19/00)


Reading Minds: the psychology behind UX design

(source: Web Designer Debot, 5/5/16)