17 statistics that make the case for smarter website and user experience design
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Given 15 minutes to consume content, two-thirds of people would rather read something beautifully designed than something plain.
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39% of people will stop engaging with a website if images won’t load or take too long to load.
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51% of people think "thorough contact information" is the most important element missing from many company websites.
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38% of people will stop engaging with a website if the content/layout is unattractive.
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44% of website visitors will leave a company's website if there's no contact information or phone number.
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Between December 2013 and December 2015, tablet internet consumption grew by 30%.
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Between December 2013 and December 2015, smartphone internet consumption grew by 78%.
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Between December 2013 and December 2015, desktop internet consumption dropped by 1%.
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Mobile devices now account for nearly 2 of every 3 minutes spent online.
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13% of adults access the internet via mobile only. 11% access the internet via desktop only.
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40% of smartphone and tablet owners search for B2B products on those devices.
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47% of website visitors check out a company's products/services page before looking at any other sections of the site.
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Once on a company's homepage, 86% of visitors want to see information about that company's products/services.
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Once on a company's homepage, 64% of visitors want to see the company's contact information.
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Once on a company's homepage, 52% of visitors want to see "about us" information.
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After reaching a company's website via a referral site, 50% of visitors will use the navigation menu to orient themselves.
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After reaching a company's website via a referral site, 36% of visitors will click on the company's logo to reach the homepage.
(source: Hubspot)