About Us & Our Clients

Side Smirk is a boutique market research and strategy firm based in New York City. Our team has over 32 (combined) years of research experience across a variety of industries, products, services and brands. Clients include GNC, P&G, DELSEY, Campbell's, Jose Cuervo, Nickelodeon, PNC Bank, Interbrand, Hallmark, J.P. Morgan, Yahoo!, Dick's Sporting Goods, Lambda Legal, Manhattan College, Peet's Coffee, among many others. This ain't our first time at the rodeo.


In the past several years we have focused our business on customer experience insights.


Additionally, our team pioneered the effective utilization of social media recruitment, saving our clients time and money

Research isn't about segmenting audiences anymore. It isn't, or shouldn't be, just about statistics. Meaning it's not "men do this" or "people who make over $50,000/year do this." 


It's about understanding why Jane goes to mommy yoga on Wednesdays followed by the beer garden with friends in the evening. It's about understanding why Paul goes to SPIN on Tuesdays, followed immediately by a trip for frozen yogurt. And then, it's about understanding how you, the brand, product, service or company, fit into these routines. People don't just consume; they live, they're informed and their preferences change everyday


It's our job to figure out where you fit in their lives, not the other way around. 


Our approach is custom and customer based, however each project is tailored to you and your goals. Consider us your research design architects

Certified Women's Business Enterprise

LGBT-owned Company